Work undertaken

Design / SEO / Content / Hosting & Support

The Challenge

Britannia are one of the UK’s leading manufacturers of high-performance coatings for waterproofing roofs and renovating roof tiles, protecting and decorating walls and floors and enhancing sports surfaces.

HTP were asked to develop a new website that would both launch a major new product – Polyshield 15 – and present information on a diverse range of other products in a simple, structured way.

HTP Response

A website that’s quick and easy to navigate and highly informative, with visitors spending an average of 5.35 minutes reading about Britannia products and services, in particular Polyshield 15. As part of the project, we designed data sheets, display stands, exhibition graphics and technical support material including an animated video and graphics for an in-house training centre.


Polyshield 15 has become the company’s flagship brand and is being specified for larger projects, which was the objective from the outset. Interest in other Britannia products remains high.0