We started working for Granada just as the offshore wind farm industry was in the process of establishing itself. The Granada team saw this as a big opportunity: wind turbines require lifting equipment of a particular kind. But to take advantage of the opportunities presenting themselves, Granada first needed a product.

An initiative with an ambitious objective was now set in motion: to design a specialist offshore crane that would withstand working in some extremely harsh environments.

We responded to this strategy with a new website, new print work, press releases, articles and other material, all giving particular emphasis to offshore, where we stressed Granada’s design, manufacture and installation expertise, robust, long-life solutions and full life-cycle support – factors critical to success in this industry.

All material was strongly branded and technical evidence supported everything that was being said. The use of striking infographics helped us to get across technical messages in a clear, simple way.