Manchester Imaging is a spin out from The University of Manchester. The company was formed to launch and market AssistDent^® Artificial Intelligence software for dentists, a ground-breaking development born out of a collaboration between two University faculties: the School of Dentistry and the Faculty of Imaging Sciences.

HTP were appointed to develop a website for AssistDent^® and to provide on-going marketing services. Our initialwork included branding the software, infographic design, key message analysis and the presentation of what could easily have become a complex series of stories simply and powerfully.

The software’s capabilities were to be communicated to a wide range of audiences. These included potential investors, dental practices, possible distributors, dental schools and government bodies.

As our marketing effort gathered momentum, so the AssistDent^® website became a source of an increasingly wide range of information as videos were added, white papers, comparative studies and articles. A vital part of all effort was, and still is, an education and awareness-building campaign handled by HTP Media, whose services for Manchester Imaging include the authorship and publication of technical articles in key publications such as the British Dental Association Journal.

A high build-up if interest in AssistDent^®, with website visitors spending as many as 5+ minutes finding out about AssistDent^® and how it can improve dental care.