CASE STUDY

UMIP

The challenge

UMIP are owned by The University of Manchester. The company is responsible for commercialising next-generation technologies emerging from the University’s world-class research base.

The challenge was to develop a new website that would provide a range of information appealing to several different audiences (academics, staff, research students, industry, partners and potential investors) whilst adhering to a strong, clear overall UMIP identity.

HTP response

Once we had established a look and style for the website, we spent a lot of time working on an information structure and a user interface that would make it quick and easy for visitors to find their way around and identify in a couple of clicks the parts of the site relevant to them. With such a range of information, we also wanted a navigation system that would tell visitors at a glance exactly where they were on the site wherever their clicks may have taken them.

Results

A striking website that says science and technology the instant visitors land on it. Navigation is fast and simple and a diverse range of information appealing to different audiences is presented in a straightforward, coherent way.

Let’s work
together

Studio

Unit B2
Chorlton Mill, Cambridge Street
Manchester M1 5BY
HTP Digital science and technology marketing specialists