What We Do 2
Design: creating work that jumps out
We have one of the strongest design teams of any digital company.
We create complete visual identities that help our clients to stand out. These combine logo design with carefully considered colour palettes, typefaces, striking photography, graphics and icons. We design and build websites that are clean, modern, informative and above all different. They range from 20-page microsites to 100-page flagships complete with technical downloads, videos and CAD drawings.
Whilst we are a digital company, we also have people who still love print including posters, exhibition graphics, display stands, brochures and mailers.
Check out our portfolio
Architectural and technological animation and visualisation
Our photo-realistic 3D animation and visualisation services have been developed to add an extra dimension to both construction and technology projects.
With architectural animation we can show every detail of a development before a single brick has been laid, allowing you to stimulate interest and secure investment at a very early stage.
With technological or scientific projects, we can create stunning simulations of products or processes whilst they are still at the R&D stage, bringing them alive in a way that no PowerPoint of CAD drawing will ever do.
Animated sequences or static visuals are both produced by our team.
With animation, we create sequences that engage audiences and completely immerse them in a development or technology. Fly throughs, build-ups, stunning landscaping and outstandingly realistic rendering raise critical projects to a completely different level.
Search Engine Optimisation (SEO)
Your new website looks great, it says all of the right things, it’s well structured and easy to navigate – but if people can’t find it you won’t get the results you want.
Our SEO team has vast experience of moving clients up the search engine rankings on to page 1, helping to improve visibility, increase visitor numbers, generate additional enquiries and improve conversion rates.
We offer a full range of SEO service and have a track record of achieving consistently good results. Our approach begins with a thorough analysis of search terms and traffic, which we undertake before we develop any strategic options. We then deploy a combination of on-site optimisation, professional copywriting and posting unique articles to external sites to ensure the maximum effectiveness of our efforts.
Current results: 33 position 1 rankings, 116 page 1 rankings, 180 search terms on other pages and climbing.
Media Relations and Digital Marketing
STIMULATING INTEREST, CREATING AWARENESS
Our Media Relations/Digital Marketing team stimulates interest in products or services through press releases, news stories, technical articles, case studies, technology updates and newsletters.
We start by defining a clear digital strategy and then undertaking a detailed analysis of a particular sector, its key publications, their readership profiles, their circulations and their forthcoming features. Next we build up close relationships with the feature writers and editors of chosen publications. This approach takes time and trouble but pays real dividends in that it ensures what we write and send out is closely aligned to publication content and is therefore relevant to readers.
Our way of working can make a tremendous difference. For instance, press releases and technical articles increased the number of visitors to one client’s site by 170%. For another, two press releases and a technical article generated an enquiry with a potential value of £1.5m. Our media services can be particularly important in launching new technologies, where SEO isn’t initially of any help – if people don’t know a technology exists, they are not going to search for it!
Posting regular news stories on your website will also help to keep it fresh and up to the minute, demonstrating to visitors that you take the trouble to update it regularly.
ESTABLISHING GOALS, IDENTIFYING ACTIONS
Your marketing effort will go nowhere if you don’t get the campaign foundations right.
If you are introducing a novel technology, people will want to know quickly where it stands in relation to existing technologies. They’ll need to know what it’s instead of, why it’s better, what evidence you’ve got that it does what you say. They’ll also need to know who you are and why they should trust you.
Over the years we have developed thorough processes for cutting through all of the noise and clutter and establishing a clear position in the marketplace whilst identifying the precise communication points that will deliver optimum results.
We then translate these stories into powerful, relevant content, striking design and co-ordinated digital marketing campaigns.
You might like to browse through some of our recent projects to see our thinking in action.
SIMPLE, RELEVANT, PERSUASIVE
All of the elements that make up a strong digital marketing campaign are important – but none more so than content.
If people can’t find the information they want quickly, you run the risk of losing a potential sale.
If the information they do find isn’t relevant to their needs, again you’re going to lose out.
If the case for your product or service isn’t put clearly and argued persuasively, interest will rapidly wane.
If your text doesn’t maintain momentum and introduce clear benefits as it goes along, you’ll find yourself with missed opportunities.
At HTP we have professional copywriters who’ll make sure you avoid all of the above pitfalls. Instead of the usual run-of-the-mill marketing pages, we produce text and content that bring your propositions alive.
Hosting and support
IN-DEPTH TECHNICAL EXPERTISE
The best design work, the most informative content, the clearest strategy, the most effective SEO and the strongest online marketing can all come crashing down for want of technical thoroughness and expertise.
We have our own servers in the UK and undertake on-going back-up to ensure we provide our clients with technical regimes that are absolutely secure. In addition, our technical support people are always on hand just in case – the completely unexpected can always catch you when you’re least prepared.