CONTENT

AROUSING INTEREST WITH TEXT THAT BRINGS PROPOSITIONS ALIVE

Our Services

Whatever the project, it is vital that your content is simple, relevant and persuasive. If people can’t find the information they want quickly, you run the risk of losing a potential sale. If the information they do find isn’t relevant to their needs, again you’re going to lose out. If the case for your product or service isn’t put clearly and argued persuasively, interest will rapidly wane. If your text doesn’t maintain momentum and introduce clear benefits as it goes along, you’ll find yourself with missed opportunities.

At HTP we have professional copywriters who’ll make sure you avoid the pitfalls that beset so many marketing initiatives. Instead of the run-of-the-mill marketing pages, we produce text and content that bring your propositions alive.

Key propositions

Information architecture

Professional writing

Consistent messages across all platforms

The right content to attract the right audience

As well as ensuring that you get across your key messages with clarity and simplicity, good content can also help with SEO. On the other hand, duplicate content and keyword-stuffed writing are generally taken as signs of a poor quality site or even one linked to spam – both of which can hold back SEO work.

Let’s work
together

Studio

Unit B2
Chorlton Mill, Cambridge Street
Manchester M1 5BY
HTP Digital science and technology marketing specialists