Our Media Relations/Digital Marketing team stimulates interest in products or services through press releases, news stories, technical articles, case studies, technology updates and newsletters. Our way of working can make a tremendous difference. For instance, press releases and technical articles increased the number of visitors to one client’s site by 170%.
For another client, two press releases and a technical article generated an enquiry with a potential value of £1.5m. Our media services can be particularly important in launching new technologies, where SEO isn’t initially of any help – if people don’t know a technology exists, they are not going to search for it.