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Client: Metcraft Lighting

Client: Metcraft Lighting

Science, technology and B2B marketing specialists

Over the last few years the impact of science and technology has been dramatic. No other sectors are so fluid and dynamic.

From a marketing point of view, this fluidity and dynamism poses many challenges.

Very often we find ourselves working with technologies that only exist as CAD drawings and research data. This is frequently the case if product development is at an early stage and investment capital is being sought.

How do you market to potential investors a product that is only available as a prototype but which offers huge potential for ROI with the right capital behind it? How do you capture imaginations with a CAD drawing.

These and many other questions like them need a specialist response if successful marketing communications are to be developed. At HTP our team is more than familiar with the issues involved with taking science, technology and B2B services to market – and we’re equally familiar with the ways in which they need to be tackled.

Science, technology and B2B marketing specialists

Over the last few years the impact of science and technology has been dramatic. No other sectors are so fluid and dynamic.

From a marketing point of view, this fluidity and dynamism poses many challenges.

Very often we find ourselves working with technologies that only exist as CAD drawings and research data. This is frequently the case if product development is at an early stage and investment capital is being sought.

How do you market to potential investors a product that is only available as a prototype but which offers huge potential for ROI with the right capital behind it? How do you capture imaginations with a CAD drawing?

These and many other questions like them need a specialist response if successful marketing communications are to be developed. At HTP our team is more than familiar with the issues involved with taking science, technology and B2B services to market – and we’re equally familiar with the ways in which they need to be tackled.

The things that make us tick

1

WE THRIVE on getting to the essence of often complex technologies and then turning insights we have gained into simple, striking visuals and compelling messages.

2

OUR COMPANY believes in building strong relationships with our clients. We work with them openly, honestly and collaboratively. We respect their views and judgement – but we are never afraid to challenge received thinking.

3

WE STRIP DOWN briefs and markets until we get to the nub of what’s required. We’re motivated by getting the right answers and using them to help our clients achieve their business objectives.

4

SIMPLE is best – always.