CASE STUDY

Biomer Technology

The challenge

Launch a new range of industrial polyurethanes developed to operate at high temperatures (120°C+). Standard polyurethanes cannot be used above 80°C, making them unsuitable for applications in challenging environments.

HTP were asked to produce a new website that would quickly get across key messages about the new range whilst highlighting the company’s lower temperature polyurethanes for biotechnology.

HTP response

A dramatic, high-temperature message and image of an army tank followed immediately by a medical application, two totally contrasting shots unified by common photographic tinting.

Results

Supported by strong SEO, the site I attracting visitors who are interested in the new high-temperature range but who are then going on to find out about the company’s biomaterials.
Unit B2
Chorlton Mill, Cambridge Street
Manchester M1 5BY
HTP Digital science and technology marketing specialists