CASE STUDY

HC PVE

The challenge

Car park ventilation specialist HC PVE is part of the multi-national HC Groep of air technology companies.

Following a major review of its marketing activity, HC PVE decided to change the whole emphasis of its communication programme to highlight sustainability. HC PVE technology was to be branded as ‘eco-park® Sustainable Car Park Ventilation’ and HTP were asked look at what was in effect a company re-launch. The objective of these changes was to give the company a clear, relevant identity based on one of the most important issues of the day – the need to save energy and adopt a more sustainable way of working

HTP response

We designed a strong, simple eco-park® logo that took HC PVE away from being a supplier of technology to being a company with a brand and an absolutely clear position in the market-place. A distinctive website and a range of print material were developed to provide detailed information about eco-park®’s technologies and get across key messages including 50% energy saving, savings on cabling and raw materials, savings on excavation and savings on installation time, all relevant to the sustainability theme.

Results

Such has been HC PVE’s success with eco-park® that in January 2015 they won the award of ‘Best Performing Company’ within the whole of the HC Groep.

Currently HC PVE has three page 1, position 1 rankings for key search terms and a further seven other terms also on page 1.

www.pveuk.com
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