Innovation Optimiser

Empowering innovators

The Innovation Optimiser is an initiative developed by UMIP (University of Manchester Intellectual Property) to help and encourage campus-based innovators to turn their ideas into reality. It does this through on-going mentoring and coaching programmes that help put innovation and entrepreneurship at the heart of the University’s culture and infrastructure.

The challenge

Create a logo and identity for the Optimiser that would work across a wide range of platforms – banner stands, posters, flyers, leaflets, a website. This had to position the Optimiser as a stand-alone enterprise in a way that was compatible with UMIP’s ad The University’s corporate identities.

HTP response

An instantly recognisable logo based on movement and energy, both central to the Optimiser’s activities. We summed up these activities with the theme ‘empowering innovators’, which we made part of the logo.


The Innovation Optimiser quickly became a key feature of UMIP’s activities and is now entering its third year having engaged with 77 campus-based entrepreneurs and helped to create 14 start-up businesses.

5 Piccadilly Place
Manchester M1 3BR
HTP Digital science and technology marketing specialists