The challenge

Spectromics is a science-focused, venture-backed business established to exploit novel diagnostic technology.

HTP were asked to launch the new technology via a website that would clearly get across this diagnostic breakthrough, which offers a smarter approach to tackling microbial resistance to antibiotics.

HTP response

Growing microbial resistance to antibiotics poses a worldwide threat to patient treatment – and the problem is spreading. Our response – a website that highlights the medical issues and clearly describes the powerful new technology being offered by Spectromics as an alternative to current diagnostic methods, which are very often ineffective and can aid the development of antibiotic resistance.


A considerable level of interest in the new technology has been generated amongst healthcare professionals, with average visits to the website lasting over four minutes.

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HTP Digital science and technology marketing specialists