Standard Industrial

The challenge

Re-launch via a new website an established company specialising in industrial cleaning and degreasing systems. With industrial degreasing a critical service but one that has limited visual appeal, the challenge was to convey a wide range of technical information within a framework of eye-catching graphics and images.

HTP response

Against a changing background of ultra-clean industrial equipment cropped extremely closely to give the shots a striking abstract quality, we featured short, sharp messages in a bold, direct way. On technical pages, we avoided lengthy blocks of text in favour of graphic panels that provide information broken up by images.

The result – a clean, modern, informative site that has given fresh impetus to a long-established company.


Major new contracts have been won and the company is looking forward to further growth.

5 Piccadilly Place
Manchester M1 3BR
HTP Digital science and technology marketing specialists