Standard Industrial

The challenge

Re-launch via a new website an established company specialising in industrial cleaning and degreasing systems. With industrial degreasing a critical service but one that has limited visual appeal, the challenge was to convey a wide range of technical information within a framework of eye-catching graphics and images.

HTP response

Against a changing background of ultra-clean industrial equipment cropped extremely closely to give the shots a striking abstract quality, we featured short, sharp messages in a bold, direct way. On technical pages, we avoided lengthy blocks of text in favour of graphic panels that provide information broken up by images.

The result – a clean, modern, informative site that has given fresh impetus to a long-established company.


Major new contracts have been won and the company is looking forward to further growth.

Unit B2
Chorlton Mill, Cambridge Street
Manchester M1 5BY
HTP Digital science and technology marketing specialists