Telling Architectural

The challenge

Telling Architectural, international specialists in architectural facades, lime products and coral render, asked HTP to upgrade their current website to ensure they were positioned as a company at the very forefront of architectural developments. At the same time we were asked to help them to launch a completely new venture – a manufacturing unit based in Wolverhampton that would supply glass-reinforced concrete to the UK market. Previously the company had imported GRC and sold it on.

HTP response

HTP recommended that intensive SEO work for GRC should begin immediately. While this was underway, development of a new site was started, a project that took several months to complete. Our suggestions were accepted.


The new site was launched in March 2015 with improved content, new images, new graphics, faster, easier navigation and a large section devoted to GRC. Visitor numbers are up 65.11%, users are up 64.32%, page views are up 56.31%. Our SEO work has resulted in 7 page one, position 1 rankings (three of them for GRC) and a further 18 page 1 positions for other search terms. Interest in GRC has been extremely high. To cope with demand, the GRC unit has in 12 months increased its workforce from 5 people to 40+

5 Piccadilly Place
Manchester M1 3BR
HTP Digital science and technology marketing specialists