Coolair are one of the UK’s leading air conditioning specialists. They design, supply, install and maintain equipment for a wide range of projects including schools, hotels, retail outlets, industrial premises and offices.

As part of the company’s 40th anniversary, HTP were asked to look at ways of promoting the complete Coolair range of services, the full extent of which were not considered to be generally realised. At the same time the company wanted two raise awareness of its processes and procedures.

HTP recommended a two-tier approach. The first part of this was a dynamic 3D animation sequence for use in presentations, at meetings, exhibitions and other gatherings. This was supported by two much more conventional videos, one tracing the company’s 40-year history, the other covering its way of working with clients for showing before the start of new projects.

The end result: a fast-moving, eye-catching demonstration of what Coolair does and how the company goes about doing it.

This twin approach has helped Coolair maintain a steady record of growth in a period of prolonged economic uncertainty.