Having created a distinctive brand identity, established what you stand for, developed key messages and a notable design approach that meets all of the criteria you have set, you now need a plan of action.

Which platforms are best suited to help you meet your business objectives? How do you disseminate your messages to as wide an audience as possible? Should you support your campaign with SEO or paid advertising? What role should PR play in your campaign if any?

These matters and many more all need answering. Carefully considered plans and implementation strategies should follow, with all targets set, objectives clearly identified and budgets in place.