Design evokes emotion. It can be psychologically compelling. And it is what influences people most.

Research shows that 94% of critical first impressions are design related. Create a bad first impression and potential customers will simply vanish in a second.

First impressions depend on many factors. Is the design distinctive? Is it fresh and different? Is the use of colour, spacing, symmetry and fonts good? Is the text quick to read or too long?

At HTP we have extensive experience of producing work that consistently gets a good first resonse, stimulates interest, conveys relevant information quickly and easily.