Client: Metcraft Lighting

Science and technology marketing specialists

Established over fifteen years ago and based in Manchester, HTP is a digital agency working primarily with companies in the science, technology and construction sectors. HTP clients range from start-ups to international corporations.

HTP co-founders, John Hancock and Judy Taylor, still head the company, which has at its heart a commitment to developing relationships with clients based on shared values, shared goals and shared successes.

Whatever the project, we work with our clients closely to create strong, distinctive brands that stand out and help them achieve their business objectives. From the outset we seek to lay the foundations for long-term partnerships that have a highly positive impact on the business development process.

Science and technology marketing specialists

Over the last few years the impact of science and technology has been dramatic. No other sectors are so fluid and dynamic.

From a marketing point of view, this fluidity and dynamism poses many challenges.

Very often we find ourselves working with technologies that only exist as CAD drawings and research data. This is frequently the case if product development is at an early stage and investment capital is being sought.

How do you market to potential investors a product that is only available as a prototype but which offers huge potential for ROI with the right capital behind it? How do you capture imaginations with a CAD drawing.

These and many other questions like them need a specialist response if successful marketing communications are to be developed. At HTP our team is more than familiar with the issues involved with taking science and technology products to market – and we’re equally familiar with the ways in which they need to be tackled.

John Hancock

Managing Director

Mary Taylor

Media Relations

Judy Taylor

Director

Nathan Cooke

Design

John Hancock

Managing Director

Judy Taylor

Director

Mary Taylor

Media Relations

Nathan Cooke

Design

The things that make us tick

1

WE THRIVE on getting to the essence of often complex technology and and then turning this into simple, striking visuals and compelling narratives.

2

OUR COMPANY believes in building strong relationships with our clients. We work with them openly, honestly and collaboratively. We respect their views and judgement – but we are never afraid to challenge received thinking.

3

WE STRIP DOWN briefs and markets until we get nub of what’s required. We’re motivated by getting the right answers and using them to help our clients achieve their business objectives.

4

SIMPLE is best – always.

Colony
5 Piccadilly Place
Manchester M1 3BR
HTP Digital science and technology marketing specialists