Client: Granada Cranes

Creating a strong online presence for vital offshore and onshore cranes and lifting equipment.

Granada Cranes are a specialist company with two core ranges of cranes and industrial lifting equipment.

Offshore, which includes the design and manufacture of davit cranes approved for use by all major manufacturers of wind turbines.

And onshore, covering cranes for use in a wide range of UK industrial applications.

Client: Granada Cranes

Creating a strong online presence for vital offshore and onshore cranes and lifting equipment.

Granada Cranes are a specialist company with two core ranges of cranes and industrial lifting equipment.

Offshore, which includes the design and manufacture of davit cranes approved for use by all major manufacturers of wind turbines.

And onshore, covering cranes for use in a wide range of UK industrial applications.

HTP were asked to develop a new Granada website supported by an on-going lead generation campaign that would provide the company with a regular flow of enquiries.

A key task was to develop an information hierarchy that would accommodate an extremely wide range of technologies and an identity that would stand out in both the international wind turbine sector and the UK industrial market.

Our approach gave all technologies a common, distinctive look and colour palette and content that could be taken in at a glance. At the same time, visitors wanting to find out more could drill down to discover detailed technical specifications.

The website and digital campaign are helping Granada to expand internationally and maintain a strong UK industrial presence.