SEO can appear like a complex blend of hundreds of different aspects, tricks, variables and strategies, however, there are only a few key areas that encompass everything you have heard on the subject.
Preparation and Research
Failing to prepare is preparing to fail in life as in SEO. Before starting any work on a new site or a new online campaign we complete a thorough audit of your business goals, website, existing rankings, other outreach channels and potential keywords.
On-page SEO
Depending on how much of your integrated strategy you are looking to work on and your current goals, on-page SEO could mean many different things. Recommended actions will be included as part of the full audit, on-page SEO can include:
- Meta-data writing
- Content creation or amendments
- Structural changes
- Design and UX changes
- New page/site development
Technical SEO
Often delivered with on-page and includes most areas unseen by users. Page speed, site security, mobile optimisation and server management can all contribute to strong technical SEO strategies.
Off-page SEO
Off page signals affect your rankings, but are not on your website or under your complete control. Link building is still one of the strongest SEO signal to build authority over time and is a key part of your off-page SEO. We build backlinks by writing relevant, high quality content that is posted on trustworthy sites to ensure your results will last.
Want to learn how we would handle your science, technology or engineering business?
Our process starts with a conversation about you and your business with the person that will do a full audit and put together your strategy – no algorithms, no robots and no automated emails. Just a single point of contact that understands your business and knows your website inside out.
All you have to do is give us the information to get started. Email your name, phone number, industry and business URL to [email protected] and a member of our Manchester SEO team will be in contact to start a full analysis and discuss the results.